مقاله انگلیسی علمی پژوهشی با مدل مفهومی اثر علامت های دیجیتال بر رفتار خریداران ": نقش تجربه برانگیخته(2014) The effect of digital signage on shoppers' behavior: The role of theevoked experience☆Charles Dennis a,⁎, J. Joško Brakus b, Suraksha Gupta c, Eleftherios Alamanos aa Lincoln Business School, University of Lincoln, United Kingdomb Leeds University Business School, University of Leeds, United Kingdomc Brunel Business School, Brunel University, Suraksha ...